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    Privacy Policy for the MAWA Clothes Hanger Webshop

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    1. Data protection at a glance

    General information

    The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

    Data collection on our website

    Who is responsible for data collection on this website?

    Data processing on this website is carried out by the website operator. You can find their contact details in the website's imprint.

    How do we collect your data?

    Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter in a contact form.

    Other data is automatically collected by our IT systems when you visit the website. This primarily involves technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

    What do we use your data for?

    Some of the data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

    What rights do you have regarding your data?

    You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. You can contact us at any time at the address provided in the imprint for this purpose and for other questions regarding data protection. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority.

    Analysis tools and third-party tools

    When you visit our website, your browsing behavior may be statistically analyzed. This is done primarily with cookies and so-called analysis programs. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Details can be found in our privacy policy under the heading "Third-party modules and analysis tools."

    You can object to this analysis. We will inform you about your options for objecting in this privacy policy.

    2. General information and mandatory information

    Data protection

    The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

    When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose.

    We would like to point out that data transmission over the Internet (e.g., when communicating via email) may be subject to security gaps. Complete protection of data from access by third parties is not possible.

    Note on the responsible body

    The responsible body for data processing on this website is:

    Michaela Schenk, Management
    Hohenwarter Straße 100
    MAWA GmbH

    Phone: 0844180000
    Email: Info@mawa.de

    The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

    Revocation of your consent to data processing

    Many data processing operations are only possible with your express consent. You can revoke your previously granted consent at any time. To do so, simply send us an informal email. The legality of the data processing carried out up to the time of revocation remains unaffected.

    Right to lodge a complaint with the competent supervisory authority

    In the event of violations of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

    Right to data portability

    You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

    SSL or TLS encryption

    For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of your browser changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

    If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

    Encrypted payment transactions on this website

    If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required for payment processing.

    Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

    With encrypted communication, your payment data that you send to us cannot be read by third parties.

    Information, blocking, deletion

    Within the scope of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to correct, block, or delete this data. You can contact us at any time at the address provided in the legal notice for this purpose and for other questions regarding personal data.

    Objection to advertising emails

    The use of contact information published in accordance with the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

    3. Data Protection Officer

    Legally required data protection officer

    We have appointed a data protection officer for our company.

    Gernot Reichert
    Data Protection Officer

    Phone: 084418000
    Email: Info@mawa.de

    4. Data collection on our website

    Cookies

    Some of our websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our services more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

    Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

    You can configure your browser to inform you about the use of cookies and to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or in general, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

    Cookies that are necessary to carry out electronic communication or to provide certain functions you have requested (e.g., shopping cart function) are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your surfing behavior) are stored, these are treated separately in this privacy policy.

    Server log files

    The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

    • Browser type and version
    • operating system used
    • Referrer URL
    • Hostname of the accessing computer
    • Time of server request
    • IP address

    This data will not be merged with other data sources.

    The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

    Contact form

    If you send us inquiries via the contact form, your information from the form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.

    The data entered into the contact form will therefore be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time. To do so, simply send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

    The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, retention periods—remain unaffected.

    Registration on this website

    You can register on our website to use additional features on the site. We will use the data you enter only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

    For important changes, such as those relating to the scope of our services or technically necessary changes, we will use the email address you provided during registration to inform you.

    The data entered during registration is processed based on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email. The legality of any data processing already carried out remains unaffected by the revocation.

    The data collected during registration will be stored by us for as long as you are registered on our website and will be deleted thereafter. Statutory retention periods remain unaffected.

    Registration with Facebook Connect

    Instead of registering directly on our website, you can register using Facebook Connect. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

    If you choose to register with Facebook Connect and click the "Login with Facebook" / "Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There you can log in using your user data. This will link your Facebook profile to our website or services. This link gives us access to the data you have stored on Facebook. This primarily includes:

    • Facebook name
    • Facebook profile and cover photo
    • Facebook cover photo
    • email address stored on Facebook
    • Facebook ID
    • Facebook friends lists
    • Facebook Likes
    • Birthday
    • Gender
    • country
    • Language

    This data is used to set up, provide and personalize your account.

    For more information, please see the Facebook Terms of Use and the Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

    Processing of data (customer and contract data)

    We collect, process, and use personal data only to the extent necessary to establish, define, or modify the legal relationship (master data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures. We collect, process, and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill them.

    The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

    Data transfer upon conclusion of contract for online shops, retailers and shipping of goods

    We only transfer personal data to third parties if this is necessary for the execution of the contract, for example, to the company entrusted with delivering the goods or the credit institution responsible for processing the payment. Data will not be transferred to any other parties or will only be transferred if you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

    The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

    Data transfer when concluding a contract for services and digital content

    We only transmit personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with payment processing.

    Further transmission of data will not occur, or only if you have expressly consented to such transmission. Your data will not be passed on to third parties without your express consent, for example, for advertising purposes.

    The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

    MAWA GmbH may contact you via email to invite you to review the service and products you have received from us, to collect your feedback, and to improve our products (the "Purpose"). Because we work with an external company, Trustpilot A/S ("Trustpilot"), to collect customer feedback, we will share your name, email address, and reference number with Trustpilot for this purpose. If you would like to learn more about how Trustpilot processes your data, you can view their privacy policy here .

    Furthermore, you may receive an invitation from Judge.me to leave a product review. Judge.me will contact you solely regarding your review and only if necessary. Judge.me's Terms and Conditions can be found here , the Privacy Policy here , and the Content Policy guidelines here .

    5. Social media

    Facebook plugins (Like & Share button)

    Our pages incorporate plug-ins from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plug-in by the Facebook logo or "Like" button on our page. An overview of Facebook plug-ins can be found here: https://developers.facebook.com/docs/plugins/.

    When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thus receives the information that you have visited our page using your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how Facebook uses it. For more information, see Facebook's privacy policy at: https://de-de.facebook.com/policy.php .

    If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

    Twitter plugin

    Our website includes features of the Twitter service. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Retweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter in the process. We would like to point out that, as the provider of the website, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information can be found in Twitter's privacy policy at: https://twitter.com/privacy.

    You can change your privacy settings on Twitter in your account settings at https://twitter.com/account/settings.

    Google+ plug-in

    Our website uses features from Google+, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    Collection and sharing of information: Using the Google+ button, you can publish information worldwide. The Google+ button provides you and other users with personalized content from Google and our partners. Google stores both the information that you have given +1 for a piece of content and information about the page you viewed when you clicked +1. Your +1 may be displayed as references along with your profile name and photo in Google services, such as in search results or in your Google profile, or elsewhere on websites and ads across the internet.

    Google records information about your +1 activity to improve Google services for you and others. To use the Google+ button, you need a globally visible, public Google profile that must contain at least the name you chose for the profile. This name will be used across all Google services. In some cases, this name may replace another name you used when sharing content via your Google Account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.

    Use of the collected information: In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish aggregated statistics about users' +1 activity or share these statistics with users and partners, such as publishers, advertisers, or affiliated websites.

    Instagram plugin

    Our website includes features of the Instagram service. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

    If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how Instagram uses it.

    For more information, please see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

    Pinterest plugin

    On our website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

    When you visit a page containing such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies.

    Further information on the purpose, scope and further processing and use of data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy.

    6. Analysis tools and advertising

    Google Analytics

    This website uses features of the web analytics service Google Analytics. Provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is typically transferred to a Google server in the United States and stored there.

    Google Analytics cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

    IP anonymization

    We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

    Browser plug-in

    You can prevent cookies from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

    Objection to data collection

    You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics .

    For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

    Contract data processing

    We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

    Google AdSense

    This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    Google AdSense uses "cookies," which are text files placed on your computer, to help analyze website usage. Google AdSense also uses web beacons (invisible graphics). These web beacons allow the analysis of information such as visitor traffic on these pages.

    The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may also transfer this information to Google's contractual partners. However, Google will not combine your IP address with any other data stored about you.

    AdSense cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

    You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

    Google Analytics Remarketing

    Our websites use Google Analytics Remarketing in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    This feature allows you to link the advertising target groups created with Google Analytics Remarketing with the cross-device features of Google AdWords and Google DoubleClick. This allows interest-based, personalized advertising messages tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to also be displayed on another of your devices (e.g., tablet or PC).

    If you have given your consent, Google will link your web and app browsing history to your Google Account. This allows the same personalized advertising messages to be displayed on every device on which you log in with your Google Account.

    To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad delivery.

    You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.

    The collected data is aggregated in your Google Account solely on the basis of your consent, which you can give or withdraw to Google (Art. 6 (1) (a) GDPR). For data collection processes that are not aggregated in your Google Account (e.g., because you do not have a Google Account or have objected to the aggregation), the data is collected on the basis of Art. 6 (1) (f) GDPR. The legitimate interest arises from the website operator's interest in the anonymized analysis of website visitors for advertising purposes.

    Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.

    Google AdWords and Google Conversion Tracking

    This website uses Google AdWords. AdWords is an online advertising program from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

    Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics.

    Conversion cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

    For more information about Google AdWords and Google Conversion Tracking, please see Google’s privacy policy: https://www.google.de/policies/privacy/.

    You can configure your browser to inform you about the use of cookies and to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or in general, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

    Google reCAPTCHA

    We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    reCAPTCHA is designed to verify whether the data entered on our websites (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

    The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

    Data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and spam.

    For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

    Facebook Pixel

    Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

    This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising measures.

    The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.

    You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

    You can also deactivate the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do so.

    If you do not have a Facebook account, you can opt out of Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

    7. Newsletter

    Newsletter data

    If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data will be collected or will only be collected on a voluntary basis. We use this data exclusively to send the requested information and do not share it with third parties.

    The data entered into the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

    The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the members' area) will remain unaffected.

    MailChimp

    This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

    MailChimp is a service that, among other things, can be used to organize and analyze the distribution of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data will be stored on MailChimp's servers in the USA.

    MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the United States designed to ensure compliance with European data protection standards in the United States.

    With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (a so-called web beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked. Technical information is also recorded (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

    If you do not want MailChimp to analyze your data, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe directly from the newsletter on the website.

    Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

    The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter. After you unsubscribe from the newsletter, the data will be deleted from both our servers and the MailChimp servers. Data stored by us for other purposes (e.g., email addresses for the members' area) will remain unaffected.

    For more information, please see MailChimp’s privacy policy at: https://mailchimp.com/legal/terms/.

    Conclusion of a data processing agreement

    We have entered into a so-called "Data Processing Agreement" with MailChimp, in which we obligate MailChimp to protect our customers' data and not to share it with third parties. This agreement can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

    Newsletter2Go

    This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

    Newsletter2Go is a service that, among other things, can be used to organize and analyze the distribution of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Newsletter2Go's servers in Germany.

    If you do not want to be analyzed by Newsletter2Go, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe directly from the newsletter on the website.

    Data analysis by Newsletter2Go

    Newsletter2Go allows us to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked. This allows us to determine, among other things, which links have been clicked most frequently.

    We can also determine whether certain predefined actions were performed after opening/clicking (conversion rate). This allows us to determine, for example, whether you made a purchase after clicking on the newsletter.

    Newsletter2Go also allows us to cluster newsletter recipients based on various categories. Newsletter recipients can be categorized by age, gender, or location, for example. This allows us to better tailor newsletters to the respective target groups.

    Detailed information about the functions of Newsletter2Go can be found at the following link: https://www.newsletter2go.de/features/newsletter-software/.

    Legal basis

    Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

    Storage period

    The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter. After you unsubscribe from the newsletter, it will be deleted from both our servers and the Newsletter2Go servers. Data stored by us for other purposes (e.g., email addresses for the members' area) remains unaffected.

    For further information, please see Newsletter2Go’s privacy policy at: https://www.newsletter2go.de/features/datenschutz-2/.

    Conclusion of a contract for order data processing

    We have concluded a contract with Newsletter2Go in which we obligate Newsletter2Go to protect our customers' data and not to share it with third parties. This contract can be viewed at the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf?x48278.

    8. Plugins and tools

    YouTube

    Our website uses plugins from the YouTube site, operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

    When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube's servers is established. The YouTube server is informed which of our pages you have visited.

    If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

    We use YouTube in the interest of providing an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

    Further information on how user data is handled can be found in YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy.

    Google Web Fonts

    This website uses so-called web fonts provided by Google for consistent font display. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

    For this purpose, the browser you use must establish a connection to Google's servers. This allows Google to know that our website was accessed via your IP address. Google Web Fonts are used in the interest of a consistent and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

    If your browser does not support web fonts, a standard font from your computer will be used.

    Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

    Google Maps

    This site uses the Google Maps service via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

    We use Google Maps in the interest of providing an attractive presentation of our online offerings and making the locations we list on our website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

    You can find more information about how user data is handled in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

    9. Online marketing and affiliate programs

    Amazon Affiliate Program

    The operators of these pages participate in the Amazon EU Affiliate Program. Amazon advertisements and links to the Amazon.de website are integrated into our website, through which we can earn money through advertising fees. Amazon uses cookies to track the origin of orders. This allows Amazon to recognize that you have clicked on the affiliate link on our website.

    The storage of "Amazon cookies" is based on Art. 6 (f) GDPR. The website operator has a legitimate interest in this, as the amount of its affiliate compensation can only be determined through cookies.

    For more information about Amazon’s data usage, please see Amazon’s privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

    10. Payment providers

    PayPal

    On our website, we offer payment via PayPal, among other options. The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

    If you choose to pay via PayPal, the payment details you enter will be transmitted to PayPal.

    Your data will be transferred to PayPal on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. Revoking your consent will not affect the effectiveness of past data processing operations.

    Klarna

    On our website, we offer payment using Klarna's services, among others. The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna").

    Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. You can find details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

    Klarna uses cookies to optimize the use of the Klarna checkout solution. Optimizing the checkout solution represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. Cookies are small text files that are stored on your device and do not cause any damage. They remain on your device until you delete them. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

    Your data will be transferred to Klarna on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. Revoking your consent will not affect the effectiveness of past data processing operations.

    Instant bank transfer

    On our website, we offer, among other options, payment via "Sofortüberweisung." The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH").

    Using the “Sofortüberweisung” process, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to meet our obligations.

    If you have chosen the "Instant Transfer" payment method, you will send your PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After logging in, Sofort GmbH will automatically check your account balance and process the transfer to us using the TAN you provided. They will then immediately send us a transaction confirmation. After logging in, your transactions, overdraft credit limit, and the existence of other accounts and their balances will also be automatically checked.

    In addition to the PIN and TAN, the payment details you enter and your personal data will also be transmitted to Sofort GmbH. This personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to clearly establish your identity and prevent fraudulent attempts.

    Your data will be transmitted to Sofort GmbH on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. Revoking your consent will not affect the effectiveness of past data processing operations.

    Details on payment with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

    Paydirect

    On our website, we offer, among other options, payment via Paydirekt. The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter "Paydirekt").

    When you pay using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank with which you are registered with Paydirekt. In addition to the data required for payment, Paydirekt may also collect additional data as part of the transaction processing, such as the delivery address or individual items in your shopping cart.

    Paydirect then authenticates the transaction using the authentication process stored with the bank. The payment amount is then transferred from your account to ours. Neither we nor third parties have access to your account information.

    Details on payment with Paydirekt can be found in Paydirekt's terms and conditions and privacy policy at: https://www.paydirekt.de/agb/index.html.

    Payment service provider Stripe

    This payment service provider processes payments via credit card, Paydirekt, and direct debit. Customer data is transmitted to this provider. We are notified of receipt of payment.

    Customer Service - Messenger Smartsupp

    Customers can use this tool to communicate with sales. The data is transmitted to Smartsupp anonymously. If the chat is unavailable, MAWA will receive an email with your text informing them of a missed chat. Only the country from which the request was made is transmitted to us. Smartsupp's server is located in Frankfurt, Germany.

    Cookies used

    name Description declared as
    _away Used in connection with access to admin. Essential
    _secure_session_id Used in connection with navigation through a storefront. Essential
    __cfduid The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers' websites and minimizes blocking legitimate users. Essential
    Cart Used in connection with shopping cart. Essential
    cart Used in connection with shopping cart. Essential
    cart_sig Used in connection with checkout. Essential
    cart_ts Used in connection with checkout. Essential
    checkout_token Used in connection with checkout. Essential
    Secret Used in connection with checkout. Essential
    secure_customer_sig Used in connection with customer login. Essential
    storefront_digest Used in connection with customer login. Essential
    _shopify_u Used to facilitate updating customer account information. Essential
    XSRF token Used in connection with GDPR legal Cookie. Essential
    gdpr_legal_cookie_session Used in connection with GDPR legal Cookie. Essential
    _bc_c_set Used in connection with GDPR legal Cookie. Essential

    Statistics and marketing cookies

    Statistical cookies help shop owners understand how customers interact with websites by collecting and reporting information anonymously. Marketing cookies are used to track visitors across websites. The goal is to deliver ads that are relevant and engaging to the individual user, and therefore more valuable to third-party advertisers.

    name Description declared as
    _orig_referrer Used in connection with shopping cart. Marketing & Analytics
    _landing_page Track landing pages. Marketing & Analytics
    _s Shopify analytics. Marketing & Analytics
    _shopify_fs Shopify analytics. Marketing & Analytics
    _shopify_s Shopify analytics. Marketing & Analytics
    _shopify_y Shopify analytics. Marketing & Analytics
    _y Shopify analytics. Marketing & Analytics
    _shopify_sa_p Shopify analytics relating to marketing & referrals. Marketing & Analytics
    _shopify_sa_t Shopify analytics relating to marketing & referrals. Marketing & Analytics
    _shopify_uniq Shopify analytics. Marketing & Analytics
    _shopify_visit Shopify analytics. Marketing & Analytics
    tracked_start_checkout Shopify analytics relating to checkout. Marketing & Analytics
    bc_tgm_ua Used in connection with GDPR legal Cookie tag manager for google analytics. Marketing & Analytics
    _ga Contains a randomly generated User ID. This ID enables Google Analytics to recognize returning users on this website and to merge data from previous visits. Marketing & Analytics
    _gid Used in connection with GDPR legal Cookie tag manager for google add words. Marketing & Analytics
    _gat Used in connection with GDPR legal Cookie tag manager for google add words. Marketing & Analytics
    _dc_gtm_XXXXXXXXX Used in connection with GDPR legal Cookie tag manager for google add words. Marketing & Analytics
    _gat_gtag_XXXXXXXXX Used in connection with GDPR legal Cookie tag manager for google add words. Marketing & Analytics
    _gac_XXXXXXXXX Used in connection with GDPR legal Cookie tag manager for google add words. Marketing & Analytics
    bc_tgm_aw Used in connection with GDPR legal Cookie tag manager for google add words. Marketing & Analytics
    bc_tgm_fbp Used in connection with GDPR legal Cookie tag manager for facebook pixel. Marketing & Analytics
    _fbp Used in connection facebook pixel. Marketing & Analytics
    bc_tgm_gtm Used in connection with GDPR legal Cookie tag-manager for google tag-manager. Marketing & Analytics