Privacy policy for the MAWA clothes hanger webshop

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1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the legal notice of this website.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for any further questions regarding data protection, you can contact us at any time at the address provided in the legal notice. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analytics tools and third-party tools

When you visit our website, your browsing behavior may be statistically analyzed. This is primarily done using cookies and so-called analytics programs. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. For details, please see our privacy policy under the heading “Third-party modules and analytics tools”.

You can object to this analysis. We will inform you about your options for objecting in this privacy policy.

2. General information and mandatory disclosures

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note regarding the responsible body

The responsible body for data processing on this website is:

Michaela Schenk, Managing Director
Hohenwarter Straße 100
MAWA GmbH

Telephone: 0844180000
Email: Info@mawa.de

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. An informal notification by email to us is sufficient. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of data protection violations, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the State Data Protection Commissioner of the federal state in which our company is based. A list of data protection commissioners and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obligated to provide us with your payment details (e.g., account number for direct debit), this data is required for payment processing.

Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the padlock symbol in your browser's address bar.

With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

Information, blocking, deletion

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of data processing. You also have the right to rectification, blocking, or erasure of this data. For this purpose, and for any further questions regarding personal data, you can contact us at any time at the address provided in the legal notice.

Objection to advertising emails

The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

3. Data Protection Officer

Legally required data protection officer

We have appointed a data protection officer for our company.

Gernot Reichert
Data Protection Officer

Telephone: 084418000
Email: Info@mawa.de

4. Data collection on our website

Cookies

These websites sometimes use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit ends. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for carrying out electronic communication or for providing certain functions you have requested (e.g., the shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. Any other cookies (e.g., cookies for analyzing your browsing behavior) are addressed separately in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

This data will not be combined with other data sources.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of the data entered into the contact form is therefore based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Registration on this website

You can register on our website to use additional features. We will only use the data you provide for the purpose of providing the specific offer or service for which you registered. All required information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing already carried out remains unaffected by the withdrawal.

The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you can register using Facebook Connect. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you choose to register using Facebook Connect and click the “Login with Facebook” / “Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There, you can log in with your Facebook credentials. This will link your Facebook profile to our website and/or services. Through this link, we gain access to the data you have stored on Facebook. This includes, in particular:

• Facebook name
• Facebook profile and cover photo
• Facebook cover photo
• Email address registered with Facebook
• Facebook ID
• Facebook friend lists
• Facebook Likes (“Like” ratings)
• Birthday
• Gender
• country
• Language

This data will be used to set up, provide, and personalize your account.

For more information, please see the Facebook Terms of Service and the Facebook Data Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

Processing of data (customer and contract data)

We collect, process, and use personal data only to the extent necessary for establishing, defining the content of, or amending the contractual relationship (master data). This is done on the basis of Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. We collect, process, and use personal data relating to the use of our website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer during contract conclusion for online shops, retailers and shipping companies

We only transfer personal data to third parties if this is necessary for processing your order, for example, to the companies entrusted with delivering the goods or the bank responsible for processing payments. Your data will not be transferred beyond this scope unless you have expressly consented to it. Your data will not be shared with third parties without your explicit consent, for example, for advertising purposes.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Data transfer upon conclusion of contracts for services and digital content

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with processing the payment.

Your data will not be transmitted further, or only if you have expressly consented to such transmission. Your data will not be shared with third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

MAWA GmbH may contact you by email to invite you to rate the service and products you have received from us, in order to gather your feedback and improve our products (the “Purpose”). Since we work with an external company, Trustpilot A/S (“Trustpilot”), to collect customer feedback, we will share your name, email address, and reference number with Trustpilot for this purpose. If you would like to learn more about how Trustpilot processes your data, you can view the company's privacy policy here .

Furthermore, you may receive an invitation from Judge.me to leave a product review. Judge.me will only contact you regarding your review and only if necessary. You can find Judge.me's Terms and Conditions here , the Privacy Policy here , and the Content Policy guidelines here .

5. Social Media

Facebook plugins (Like & Share button)

Our website uses plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook then receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our site with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information in Facebook's privacy policy at: https://de-de.facebook.com/policy.php .

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Twitter Plugin

Our website integrates features of the Twitter service. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Retweet" function, the websites you visit are linked to your Twitter account and shared with other users. Data is also transmitted to Twitter in this process. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information can be found in Twitter's privacy policy at: https://twitter.com/privacy.

You can change your privacy settings on Twitter in your account settings at https://twitter.com/account/settings.

Google+ Plugin

Our website uses features of Google+. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Collection and sharing of information: The Google+ button lets you publish information worldwide. Through the Google+ button, you and other users receive personalized content from Google and our partners. Google stores both the information that you gave a +1 to a piece of content and information about the page you were viewing when you clicked +1. Your +1s may be displayed as recommendations, along with your profile name and photo, in Google services such as search results or your Google profile, or in other places on websites and ads across the internet.

Google records information about your +1 activity to improve Google services for you and others. To use the Google +1 button, you need a globally visible, public Google profile that includes at least the name you chose for the profile. This name will be used across all Google services. In some cases, this name may also replace a different name you've used when sharing content through your Google account. Your Google profile identity may be visible to users who know your email address or have other identifying information about you.

Use of collected information: In addition to the uses described above, the information you provide will be used in accordance with Google's applicable privacy policy. Google may publish aggregated statistics about users' +1 activities or share them with users and partners, such as publishers, advertisers, or affiliated websites.

Instagram Plugin

Our website integrates features of the Instagram service. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

Further information can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

Pinterest Plugin

On our website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

When you visit a page containing such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin then transmits log data to Pinterest's server in the USA. This log data may include your IP address, the address of the websites you visit that also contain Pinterest features, your browser type and settings, the date and time of your request, your use of Pinterest, and cookies.

For more information on the purpose, scope and further processing and use of data by Pinterest, as well as your related rights and options for protecting your privacy, please see Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy.

MADixel

This website uses the analytics tool MADixel from MADixel GmbH (Königsdorfer Straße 25, 82515 Wolfratshausen) to determine which companies have visited the website. Tracking is limited exclusively to companies. MADIXEL compares a website visitor's IP address with known company IP addresses using databases that are partially publicly accessible. If a match is found, certain publicly available company data is processed and made available to the website operator on a platform. The comparison is performed using an encrypted function called hashing. Access by private individuals is filtered out in advance. If the IP address is private, it is neither stored nor used for identification. A cookie is only placed on the website visitor's device if the user actively clicks the "Disable tracking" button. The legal basis for this is Article 6(1)(f) GDPR.

Disable tracking

6. Analytics Tools and Advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies." These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics .

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses so-called "cookies," text files that are stored on your computer and enable analysis of website usage. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons allow information such as visitor traffic on these pages to be evaluated.

The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to and stored on a Google server in the USA. This information may be shared by Google with its partners. However, Google will not associate your IP address with any other data held by Google.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to fully utilize all the functions of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

This feature allows you to link advertising audiences created with Google Analytics Remarketing to the cross-device features of Google AdWords and Google DoubleClick. This way, interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This allows the same personalized advertising messages to be displayed on any device where you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of collected data in your Google account is based solely on your consent, which you can grant or withdraw at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not aggregated in your Google account (e.g., because you do not have a Google account or have objected to aggregation), the data collection is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

We use conversion tracking as part of Google AdWords. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used to personally identify users. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

Each Google AdWords customer receives a different cookie. These cookies cannot be tracked across the websites of different AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can easily disable the Google conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, please see Google's privacy policy: https://www.google.de/policies/privacy/.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether data entry on our websites (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the website visitor's behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the website visitor's time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is carried out on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web services from abusive automated data scraping and spam.

Further information about Google reCAPTCHA and Google's privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion tracking.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy. This allows Facebook to display advertisements on Facebook pages as well as on websites outside of Facebook. We, as the website operators, have no influence over this use of data.

You can find further information on protecting your privacy in Facebook's data policy: https://www.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing feature in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate Facebook's interest-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. Newsletter

Newsletter data

If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time, for example, via the "Unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provided for the purpose of subscribing to our newsletter will be stored by us until you unsubscribe and will be deleted after you unsubscribe. Data stored for other purposes (e.g., email addresses for the members' area) will remain unaffected.

MailChimp

This website uses MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used to organize and analyze the sending of newsletters, among other things. If you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data will be stored on MailChimp's servers in the USA.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the USA that aims to ensure compliance with European data protection standards in the USA.

We use MailChimp to analyze our newsletter campaigns. When you open an email sent via MailChimp, a file embedded in the email (a so-called web beacon) connects to MailChimp's servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. Technical information is also collected (e.g., time of access, IP address, browser type, and operating system). This information cannot be linked to individual newsletter recipients. It is used solely for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of our recipients.

If you do not want your data analyzed by MailChimp, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter email. You can also unsubscribe directly on the website.

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations already carried out remains unaffected by the withdrawal.

The data you provided for the purpose of subscribing to our newsletter will be stored by us until you unsubscribe. After you unsubscribe, this data will be deleted from both our servers and MailChimp's servers. Data stored for other purposes (e.g., email addresses for the members' area) will remain unaffected.

For more information, please see MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.

Conclusion of a Data Processing Agreement

We have entered into a so-called "Data Processing Agreement" with MailChimp, in which we obligate MailChimp to protect our customers' data and not to disclose it to third parties. This agreement can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

Newsletter2Go

This website uses Newsletter2Go for sending newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

Newsletter2Go is a service that, among other things, allows you to organize and analyze the distribution of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Newsletter2Go's servers in Germany.

If you do not want Newsletter2Go to analyze your data, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message. You can also unsubscribe directly on the website.

Data analysis by Newsletter2Go

Newsletter2Go allows us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. This way, we can determine, among other things, which links were clicked most frequently.

Furthermore, we can see whether certain predefined actions were performed after opening/clicking (conversion rate). For example, we can see if you made a purchase after clicking on the newsletter.

Newsletter2Go also allows us to segment (“cluster”) newsletter recipients based on various categories. For example, recipients can be segmented by age, gender, or location. This allows us to better tailor newsletters to specific target groups.

Detailed information about the features of Newsletter2Go can be found at the following link: https://www.newsletter2go.de/features/newsletter-software/.

Legal basis

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. The lawfulness of data processing operations already carried out remains unaffected by the withdrawal.

Storage duration

The data you provided for the purpose of subscribing to our newsletter will be stored by us until you unsubscribe. After you unsubscribe, this data will be deleted from both our servers and the servers of Newsletter2Go. Data stored for other purposes (e.g., email addresses for the members' area) will remain unaffected.

For more information, please refer to Newsletter2Go's privacy policy at: https://www.newsletter2go.de/features/datenschutz-2/.

Conclusion of a contract for commissioned data processing

We have entered into a contract with Newsletter2Go in which we obligate Newsletter2Go to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf?x48278.

8. Plugins and Tools

YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages that includes a YouTube plugin, a connection is established to YouTube's servers. This informs the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you are allowing YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on how user data is handled can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This website uses web fonts provided by Google for consistent font display. When you visit a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online content. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Google Maps

This page uses the Google Maps service via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer.

The use of Google Maps is in our legitimate interest in presenting our online services in an appealing manner and ensuring that the locations we specify on the website are easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.

More information on how user data is handled can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

9. Online Marketing and Partner Programs

Amazon Affiliate Program

The operators of this website participate in the Amazon EU Partner Program. Amazon advertisements and links to Amazon.de are integrated into our pages, allowing us to earn money through advertising fees. Amazon uses cookies to track the origin of orders. This allows Amazon to recognize that you clicked on the partner link on our website.

The storage of “Amazon cookies” is based on Art. 6 lit. f GDPR. The website operator has a legitimate interest in this, as the amount of their affiliate commission can only be determined through these cookies.

Further information on data usage by Amazon can be found in Amazon's privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

10. Payment providers

PayPal

On our website, we offer payment via PayPal, among other options. The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).

If you select payment via PayPal, the payment details you enter will be transmitted to PayPal.

Your data is transferred to PayPal on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. Such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

Klarna

On our website, we offer, among other things, payment via Klarna's services. The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as “Klarna”).

Klarna offers various payment options (e.g., installment payments). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Details can be found in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Klarna uses cookies to optimize the use of the Klarna Checkout solution. Optimizing the checkout solution constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. Cookies are small text files that are stored on your device and do not cause any harm. They remain on your device until you delete them. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

Your data will be transferred to Klarna on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. Such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

Instant bank transfer

On our website, we offer, among other things, payment via “Sofortüberweisung” (instant bank transfer). The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as “Sofort GmbH”).

Using the “Sofortüberweisung” (instant bank transfer) method, we receive real-time payment confirmation from Sofort GmbH and can immediately begin fulfilling our obligations.

If you have chosen the "Sofortüberweisung" (instant bank transfer) payment method, you will submit your PIN and a valid TAN to Sofort GmbH, which will then use this information to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and executes the transfer to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, overdraft limit, and the existence and balances of any other accounts you may have are also automatically checked.

In addition to your PIN and TAN, the payment details you enter, as well as your personal data, will be transmitted to Sofort GmbH. This personal data includes your first and last name, address, telephone number(s), email address, IP address, and any other data required for payment processing. The transmission of this data is necessary to verify your identity beyond doubt and to prevent fraud.

Your data will be transferred to Sofort GmbH on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. Such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

Details regarding payment via Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

Paydirect

On our website, we offer, among other things, payment via Paydirekt. The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter referred to as “Paydirekt”).

When you make a payment using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank where you are registered with Paydirekt. In addition to the data required for the payment, Paydirekt may collect further data during the transaction processing, such as the delivery address or individual items in the shopping cart.

Paydirect then authenticates the transaction using the authentication method registered with your bank. The payment amount is then transferred from your account to ours. Neither we nor any third party has access to your account details.

For details on payment with Paydirekt, please refer to Paydirekt's terms and conditions and privacy policy at: https://www.paydirekt.de/agb/index.html.

Payment service provider Stripe

This payment service provider processes payments via credit card, Paydirekt, and direct debit. Customer data is transmitted to them. We are notified of the payment receipt.

Customer Service - Messenger Smartsupp

Customers can use this tool to communicate with the sales team. The data is transmitted to Smartsupp anonymously. If the chat is unavailable, MAWA will receive an email notification of the missed chat, including your message. We only receive the country from which the request originated. Smartsupp's server is located in Frankfurt, Germany.

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