Made in Germany – but loved around the world

Discover clothes hanger specialties and differences worldwide

MAWA coat hangers are delivered to over 86 countries worldwide. Awarded the Bavarian Export Prize and with an export share of 85%, MAWA demonstrates that even a medium-sized company can be internationally successful.

MAWA adapts to the cultural differences in clothing, the areas of application, and the tastes of each target group. There are solutions for kilts and saris, as well as diving suits, firefighter clothing, motorcycle gear, and church vestments. Color also plays a significant role depending on the culture.

Our new collection in Japan, called Miyabi – after the first name of the Japanese Empress – is coated in glittery pink and features a chrome hook for an eye-catching look.

German customers, on the other hand, are big fans of our standard colors black, white, and silver. After all, they match any closet perfectly. Wooden hangers are also popular in Germany, and many customers tell us that sustainable materials and environmental protection are important to them, even when it comes to coat hangers.

American customers are particularly bold when it comes to color choices. They prefer red metal hangers for their wardrobes. The latest trend is mixing metal and wooden hangers in the closet. Because all MAWA hangers are coordinated, everything hangs at the same height despite the variety of materials.

Our #MAWATip for you:

We view MAWA hangers as lifestyle products. So feel free to try a new color or shape in your closet. Your clothes will thank you!