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75 Years of MAWA – A Look Behind the Scenes
75 Years of MAWA – A Look Behind the Scenes
Many of you are already familiar with and have come to love MAWA clothes hangers, especially the popular metal models, which have been manufactured in Pfaffenhofen an der Ilm, Bavaria, since 1948. But have you ever wondered how our popular metal hangers are produced? And how they end up in your wardrobe?
Material procurement
The first step is material selection and procurement. Even at this stage, we pay close attention to the quality, sustainability, and environmental compatibility of the materials used. We use only German steel for our metal hangers. For our coating, which ensures that all garments stay in place, substances that are harmful to health and the environment are strictly prohibited. Therefore, we do not use heavy metals, phthalate-based plasticizers, or azo dyes in our coating.
Cutting & shaping
The steel blank is first cut to the required length, depending on the model. It is then shaped. In our case, this is done by bending the steel using a specially designed machine. Our aim is to always have the right hanger available for every garment and every size. For this reason, we offer many different shapes, with and without collars, trouser hangers with openings on different sides, hangers with shoulder extensions for better support, or extra-thin and space-saving designs.
Additional elements
For models with rotating hooks or hangers with clips, the remaining parts—the hooks or clips—are now attached. On our clothes hangers with clips, these are also coated to prevent pressure marks. Both our clips and our 360° rotating hook, a hallmark of MAWA hangers, are mounted to the hanger in this step.
coating
In the next step, our hangers receive their special coating and the anti-slip effect typical of MAWA. They also receive their distinctive coloring. MAWA hangers are available in many different shades, so you can choose the perfect color to match you and your wardrobe. This step takes place in a special oven called an immersion oven. There, the hangers are dipped into the hot paste and then dried.
Quality control
Once the hangers are dry, production is complete. The hangers are then thoroughly inspected to ensure that all of them meet our high quality standards. This includes an even coating without any drips at the hanger end and a consistently uniform shape.
Packaging/Shipping
In the final step, the hangers are packed by hand, usually in units of 50 or 100, and labeled. Sustainability is our top priority here as well. That's why we only use cardboard packaging and paper filler for our German customers. Some of our business customers had long insisted on hangers wrapped in plastic film. Fortunately, we were able to convince them to switch to a special eco-friendly film and convert 98% of our packaging materials in this step to a more sustainable alternative.
Securely packaged, our hangers are now on their way to our customers worldwide. Smaller quantities within Germany or Europe are shipped via parcel services, while larger quantities are packed on pallets and sent by freight carrier. For destinations such as Japan or China, the pallets are even loaded onto containers, which are then transported to our customers by waterway.
Some of the hangers are transported by freight carrier to our warehouse for end customers, where your orders are then lovingly packaged and shipped to you, our end customers. And that's how our MAWA clothes hangers finally find their way into your wardrobe, giving you a sustainable, German-made everyday item that will bring you joy for years to come.
Intrigued by our metal hangers made in Germany? Then browse through our product range!